By Titus Hoskins (c) 2008
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.
If you're a webmaster, you will already know how vital Google is to the success of your site, especially if you rely upon organic keyword rankings for your traffic. This free organic traffic from Google is highly desired by webmasters because it is extremely targeted and delivers high conversion rates.
In trying to reach the highest rankings possible, I (like most webmasters) have to be constantly aware of what Google thinks of my site and content. As a webmaster and marketer I have always geared my onlíne marketing towards Google. I have spent years building my keyword rankings within Google; if you take out the fact that it has nearly driven me insane, it has mostly been a positive experience.
This experience has also shown me it is indeed important for anyone to know how Google views and rates your site or content. The more knowledge you have, the better able you will be to tackle any obstacles and challenges that will come your way.
SERPs Is The Only Opinion That Counts
And like most webmasters, I try to find out as much about Google as is humanly possible, but Google doesn't give up its secrets easily. In fact, many webmasters would argue the only true opinion Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.
However, there are other ways of finding out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages. They will give you a better picture of what Google thinks about your site.
Checking Your Content/Keywords In Google
One handy tool that will show you what Google thinks your pages consist of is located here:
https://adwords.google.com/select/KeywordToolExternal
Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content. If your targeted keyword or keywords are not listed, then you have to do some re-writing.
Checking Your Backlinks In Google
If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:
link:yourURL
and it will show you the number of backlinks you have.
Since Google doesn't give you all your existing backlinks, many webmasters also use Yahoo! to find a more exact number of links your site has on the web.
Just open Yahoo! and type in: linkdomain:yourURL
Now whether Google is using or considering all these backlinks is the big question? Finding the exact number of backlinks you have in Google has always been a problem because Google is not giving you the exact number or at least this is the general opinion of most SEO experts.
Another way I monitor my links in Google is to place quotation marks around my site name or my name "bizwaremagic" or "titus hoskins" and do a search in Google. This gives me the pages containing references to me or my site. This is usually 50,000 to 100,000 pages, I have also noticed my online income usually correlates as this number goes up or down.
Checking Your Indexed Pages In Google
Obviously, it is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.
You can see how many of your pages are indexed in Google by using the site command.
Just type into Google Search:
site:yourURL
A little while back, having your pages indexed in Google's Supplemental Index caused webmasters much stress as it seemed Google was judging these pages as "second class" pages. Since then, Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.
Checking Your Google Cache
You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.
Just type into Google Search:
cache:yourURL
Checking Your PageRank Within Google
Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.
You can check your Google PageRank here:
http://www.iwebtool.com/pagerank_checker
From my own experiences, I have receíved more traffic when my site was at PR4 than I receíved when it was at PR6. What's important is getting high rankings for your targeted keywords... if you get top spots, it doesn't matter if your main index page (site) is PR4 or PR6, you'll still get the same amount of traffic. In other words, don't become too fixated on PageRank because Google in many cases is not letting you see the true PR of a webpage.
I would like to add one point to the whole PageRank issue and that has to do with perception. If you're running an online business, then having a PR8 site does matter for it will bring in more business and customers (especially if you're in the SEO industry) mainly because of the "perceived value" of your site or business.
What Google thinks does matter!
In other words, what Google thinks of your site can play a major role in your success. Mainly because, like it or hate it, Google has become the supreme authority on the web and what they say, counts. Therefore, you should always be paying special attention to just what Google is saying about your site and acting upon that knowledge accordingly.
About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Marketing Tools. Everyone is profiting from Google, find out how you can too! Clíck here: Google Cash File
Copyright (c) 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
To your success,
Steve(Web site CEO),
http://www.homeeasybusiness.com
Monday, June 30, 2008
Sunday, June 15, 2008
Free software to store your logins,passwords,tracking url's,etc
Affiliate Id Manager will allow you to store not only your login/usernames and passwords as most Id manager software does but also all your affiliate links, cloaked
links, tracking Id's, payment options/plans etc and more.
Just click Affiliate Id Manager to go to the dowload page to get it.
This is a great program for a free one, so give it to your family, friends or send them here to download it.
Even give it away free to your own prospects as a gift.
To your success,
Steve(Web site CEO),
http://www.homeeasybusiness.com
Sunday, June 8, 2008
Do This and OWN Google's Top Spots!
By Michael Small (c) 2008
Ranking well on Google takes two things, good content and great links. But it's not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I'm about to show you how the pros do it and win every time.
Part 1: Perfect Your Anchor Text
So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You've seen anchor text a million times (the underlined words that are typically blue.) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.
Just how powerful is anchor text? More than most people dream. Try an experiment. Go to Google and search for "clíck here" (without quotes.) The top match for years has been a page for Adobe Acrobat Reader. So does that Adobe page have "clíck here" copied 50 times in the text? No. In fact "clíck here" does not even appear on the page a single time! Does it have "clíck here" embedded in its META tags. No; again, not even once.
So how can it possibly rank number 1 on Google for a term it doesn't even reference? Because of the thousands of Webpages that use "clíck here" as the anchor text linking to Adobe's free download of Acrobat Reader.
By the way, did you happen to notice how many pages Adobe beat out for a term they didn't optimize themselves for? Almost Two Billion! So yes, I have to say anchor text is extremely powerful.
Part 2: Build Linking Consistency
Most people don't realize that even though http://www.Wikipedia.com and http://Wikipedia.com lead to the same Wikipedia homepage, they are seen as two different links by Google. Let's take it a step further. If you keep the "www" and lose the "http", you have another link that goes to the same place but is treated as unique by Google.
All that said; be as consistent as possible when requesting links. Find one format and stick to it. One hundred inbound links to the exact same URL is much better than 25 links each, using four different URLs that lead to the same place.
Part 3: PageRank Leads to Page Rank
Google's PageRank algorithm can make or break your search engine optimization efforts and plays a big part in your eventual Webpage rankings. So PageRank and page rank? Here's a tip to end the confusion. When you see the single word "PageRank" it is referring to a trademarked name that Google owns. PageRank is a unit of measurement that Google developed, and uses to determine the value of a Webpage. When you see the words "page rank" we are merely talking about how a Webpage ranks, or is positioned on a search engine for a given keyword.
So how does it work? A page with a GPR of 6 is considered very important by Google, while a page with a GPR of 0 is not so much. If you get links from pages with high GPRs, you will build your PageRank. If you get links from pages with no GPR, they can still help you but do not lend any additional PageRank credibility.
Higher GPR leads to more credibility with Google and possibly becoming what they consider to be an "authority" which can double your top placements, literally. To see what I mean, search for "cats" on Google (without quotes.) The number 1 match is Wikipedia.com and references furry little felines. The number 2 match is also from Wikipedia but is about a Broadway musical.
So what? Notice how that second match is indented? That means it was not meant to be number 2 and might have actually been number 10 or 16 or more. But since Wikipedia.com is what Google considers an authority, it get's little bumps like this. Pretty nice huh? And trust me, you don't have to be Wikipedia to become an authority. Everything you need is in this article. I've done it many times.
There are different ways to see a page's GPR. If you don't already have it, visit Google and download their "Google Toolbar." It will show you the GPR of any page on the Web.
Part 4: Use the Best Tools
Last but not least, SEO is like anything else, if you use the best tools for the job your results will be faster, better and longer lasting.
Back in the day, search engine optimization professionals and do it yourselfers had to do everything by hand. It took forever and one simple mistake could mean weeks of work down the drain. Today however, there are plenty of software tools to help get the job done in a fraction of the time. Just find the BEST one for what you want to accomplish.
For our particular needs, we're looking for an app than can help with linking and build our "authority" status and check ranking progress. Over the past six or so years I've used nearly a dozen pieces of software claiming to be the best. Some were pretty good. Others were a waste. The one I most often recommend to my SEO seminar students is SEO Elite because it gets fantastic results and is one of the most affordable options at $167.
Even if you're not ready for a tool, you might want to check out the above link and go through some of the video tutorials. They show you how to find "authority" link partners, get special insights on anchor text and how to best spy on your competition.
That's it for now. Good luck and keep at it!
About The Author
Michael Small is the founder of free SEO (search engine optimization) site SEOpartner.com and author of numerous search engine optimization books and whitepapers including the SEO Notebook.
To your success,
Steve(Web site CEO),
www.homeeasybusiness.com
Ranking well on Google takes two things, good content and great links. But it's not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords. But if you want a huge advantage over the rest of your competition, keep reading. I'm about to show you how the pros do it and win every time.
Part 1: Perfect Your Anchor Text
So just what is anchor text and why is it important? Anchor text is the clickable word or words that make up the hyperlink. You've seen anchor text a million times (the underlined words that are typically blue.) Google figures any words special enough to be used as a guide in a link are extra valuable, which makes anchor text extremely important for you to use properly.
Just how powerful is anchor text? More than most people dream. Try an experiment. Go to Google and search for "clíck here" (without quotes.) The top match for years has been a page for Adobe Acrobat Reader. So does that Adobe page have "clíck here" copied 50 times in the text? No. In fact "clíck here" does not even appear on the page a single time! Does it have "clíck here" embedded in its META tags. No; again, not even once.
So how can it possibly rank number 1 on Google for a term it doesn't even reference? Because of the thousands of Webpages that use "clíck here" as the anchor text linking to Adobe's free download of Acrobat Reader.
By the way, did you happen to notice how many pages Adobe beat out for a term they didn't optimize themselves for? Almost Two Billion! So yes, I have to say anchor text is extremely powerful.
Part 2: Build Linking Consistency
Most people don't realize that even though http://www.Wikipedia.com and http://Wikipedia.com lead to the same Wikipedia homepage, they are seen as two different links by Google. Let's take it a step further. If you keep the "www" and lose the "http", you have another link that goes to the same place but is treated as unique by Google.
All that said; be as consistent as possible when requesting links. Find one format and stick to it. One hundred inbound links to the exact same URL is much better than 25 links each, using four different URLs that lead to the same place.
Part 3: PageRank Leads to Page Rank
Google's PageRank algorithm can make or break your search engine optimization efforts and plays a big part in your eventual Webpage rankings. So PageRank and page rank? Here's a tip to end the confusion. When you see the single word "PageRank" it is referring to a trademarked name that Google owns. PageRank is a unit of measurement that Google developed, and uses to determine the value of a Webpage. When you see the words "page rank" we are merely talking about how a Webpage ranks, or is positioned on a search engine for a given keyword.
So how does it work? A page with a GPR of 6 is considered very important by Google, while a page with a GPR of 0 is not so much. If you get links from pages with high GPRs, you will build your PageRank. If you get links from pages with no GPR, they can still help you but do not lend any additional PageRank credibility.
Higher GPR leads to more credibility with Google and possibly becoming what they consider to be an "authority" which can double your top placements, literally. To see what I mean, search for "cats" on Google (without quotes.) The number 1 match is Wikipedia.com and references furry little felines. The number 2 match is also from Wikipedia but is about a Broadway musical.
So what? Notice how that second match is indented? That means it was not meant to be number 2 and might have actually been number 10 or 16 or more. But since Wikipedia.com is what Google considers an authority, it get's little bumps like this. Pretty nice huh? And trust me, you don't have to be Wikipedia to become an authority. Everything you need is in this article. I've done it many times.
There are different ways to see a page's GPR. If you don't already have it, visit Google and download their "Google Toolbar." It will show you the GPR of any page on the Web.
Part 4: Use the Best Tools
Last but not least, SEO is like anything else, if you use the best tools for the job your results will be faster, better and longer lasting.
Back in the day, search engine optimization professionals and do it yourselfers had to do everything by hand. It took forever and one simple mistake could mean weeks of work down the drain. Today however, there are plenty of software tools to help get the job done in a fraction of the time. Just find the BEST one for what you want to accomplish.
For our particular needs, we're looking for an app than can help with linking and build our "authority" status and check ranking progress. Over the past six or so years I've used nearly a dozen pieces of software claiming to be the best. Some were pretty good. Others were a waste. The one I most often recommend to my SEO seminar students is SEO Elite because it gets fantastic results and is one of the most affordable options at $167.
Even if you're not ready for a tool, you might want to check out the above link and go through some of the video tutorials. They show you how to find "authority" link partners, get special insights on anchor text and how to best spy on your competition.
That's it for now. Good luck and keep at it!
About The Author
Michael Small is the founder of free SEO (search engine optimization) site SEOpartner.com and author of numerous search engine optimization books and whitepapers including the SEO Notebook.
To your success,
Steve(Web site CEO),
www.homeeasybusiness.com
Tuesday, June 3, 2008
Get Your Blog Google-Ranked In 30 Days or Less, Part 1
By Frederick Townes (c) 2008
Blogs have been around long enough to become standard elements of the web landscape. They're easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.
Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.
50. Build a blog or move to Wordpress.
Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.
49. Don't worry about page rank.
PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.
48. Make a difference, or at least have a clear purpose.
Differentiate your content on every post. Cover lots of editorial ground.
47. Use a conversational tone.
Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read.
46. Provide a "Tell Your Friends" link on your blog.
Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.
45. Study the competition. They're studying you.
Check out spyfu.com to do a little undercover work on search analytics employed by competitor sites and their visitors. You can't touch the content but you can't copyright an idea, either, so pick up some new paths of thought from others in your site's arena.
44. Remember SEO basics.
Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.
43. Don't stuff blog post titles with keywords.
It's a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.
42. Submit your URL to blog directories.
There are "best of the web," and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.
41. Create blog categories that contain keywords,
i.e., Ecommerce, SEO, Affiliates, etc. for use with a "site hosting" or "site design" blog.
40. Content quality counts.
Research topics about which target readers want to learn. Write something new, useful and relevant. And don't forget to regularly update older posts. Things change fast on the web so last year's "next big thing" is this year's hackneyed cliché.
39. Vary topics, content length, relevancy and posting times.
However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider.
38. Get guest bloggers.
Add links from their blogs and establish your site's link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.
37. Don't use duplicate content.
The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks.
36. Call posters by name.
If Bob M. from Athens, Georgia, posts to your blog, recognize his contribution with a "Thanks, Bob" at the end of your response.
35. Make friends with other bloggers in your commercial, business or NFP space.
Ask to become a guest blogger, or seek endorsements from the "names" within your site sphere.
34. Send a personal note to posters.
Not all bloggers have the time to do this but if you can send a personal email thank-you note to a poster, you've increased the chances of that poster becoming a member of your site community.
33. Encourage viral link building.
Take a stand. Introduce the coming paradigm shift in web commerce, provoke controversy. It sells. Just ask Ann Coulter.
32. Ensure the blog is optimized for Technoratti.
Claim your blog, set an avatar and pings, use tags where appropriate and be sure to ping various blog tracking sites.
31. Don't place ads on your blog, yet.
If you feel you must (you're seeing nice PPC revenues), determine that your site's HTML is optimized to position those ads at the bottom of each blog page.
30. If your blog isn't pulling,
have the code reproduced so it's as semantic, accessible and code-to-content optimized as possible. Also, hire a code expert to position content above ads or any other content in the site markup.
29. Ignore Alexa.
A lot of new site owners rely on Alexa for site metrics but remember, Alexa is a popularity metric since only Alexa toolbar users contribute data – and that's a less-than-universal test population.
28. Build credibility.
Publishing authorities on your site's topicality usually does the trick. Once blog credibility is established, identify trends, solve new problems and gradually expand the topic range of your blog.
27. Buy or build a screamin' hot blog design and submit it to design galleries.
Hire a site/blog designer, or bring your vision to fruition. This enables your blog to appear five or six demographic iterations from your home site, expanding the site's reach outside the immediate site community. This creates new marketing channels fast.
26. Develop some friendly contacts on social media sites
and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.
About The Author
Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that specializes in search engine friendly design, Internet marketing and conversion optimization. Contact them today for a quotation and more information on how to make the most of your online presence.
To your success,
Steve(Web site CEO)
www.homeeasybusiness.com
Part 2 scroll down
Blogs have been around long enough to become standard elements of the web landscape. They're easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.
Whether starting out with a new domain name, or a domain that's been around for a decade, you can rank your blog on Google if you just do what Google wants you to do. So here are 25/50 tips to get your blog ranked by the world's biggest SE.
50. Build a blog or move to Wordpress.
Wordpress is a blog platform that's open source (free), robust, extensible and easy to use. Add Feedburner, which equips site owners to broadcast RSS feeds and develop user metrics. Next, synch up Google Analytics and a sitemap plug-in to simplify populating the blog and developing useful, actionable metrics. Also, make sure your blog is pinging www.technoratti.com and other social-ranking sites like www.digg.com.
49. Don't worry about page rank.
PR is highly over-rated as a yardstick of online success. Connectivity within a web community and expansion through content syndication and guest blogging are more critical to building site credibility than page rank. PR will take care of itself over time if you do it right.
48. Make a difference, or at least have a clear purpose.
Differentiate your content on every post. Cover lots of editorial ground.
47. Use a conversational tone.
Dry, starchy academic writing is strictly for the textbooks. Write words that people "hear" instead of read.
46. Provide a "Tell Your Friends" link on your blog.
Birds of a feather do, indeed, flock together. So, if one of your regulars shares an interest in philately, chances are s/he has other friends with an interest in stamp collecting.
45. Study the competition. They're studying you.
Check out spyfu.com to do a little undercover work on search analytics employed by competitor sites and their visitors. You can't touch the content but you can't copyright an idea, either, so pick up some new paths of thought from others in your site's arena.
44. Remember SEO basics.
Use provocative, keyword-rich title tags, meta keywords and descriptions, and only link to high-quality sites. Never over do it. Keep your posts relevant, natural, accurate and, above all, current.
43. Don't stuff blog post titles with keywords.
It's a form of keyword stuffing and spiders hate keyword stuffing. The ratio in headlines should be 40% keywords, 60% non-keywords.
42. Submit your URL to blog directories.
There are "best of the web," and paid directories, like Yahoo, and free directories like the Open Directory project at www.dmoz.org. Every directory listing is another link to your site and another way visitors can find you. Just google them to find more.
41. Create blog categories that contain keywords,
i.e., Ecommerce, SEO, Affiliates, etc. for use with a "site hosting" or "site design" blog.
40. Content quality counts.
Research topics about which target readers want to learn. Write something new, useful and relevant. And don't forget to regularly update older posts. Things change fast on the web so last year's "next big thing" is this year's hackneyed cliché.
39. Vary topics, content length, relevancy and posting times.
However, be consistent, as well. Keep blogging. It can take time for a blog to catch the notice of a search engine spider.
38. Get guest bloggers.
Add links from their blogs and establish your site's link community. There are people within your web neighborhood with opinions and good information. Contact them to invite submissions to your blog and your site in general.
37. Don't use duplicate content.
The only duplicate content that appears in your blog posts are quotes, and they should be identified with quotation marks.
36. Call posters by name.
If Bob M. from Athens, Georgia, posts to your blog, recognize his contribution with a "Thanks, Bob" at the end of your response.
35. Make friends with other bloggers in your commercial, business or NFP space.
Ask to become a guest blogger, or seek endorsements from the "names" within your site sphere.
34. Send a personal note to posters.
Not all bloggers have the time to do this but if you can send a personal email thank-you note to a poster, you've increased the chances of that poster becoming a member of your site community.
33. Encourage viral link building.
Take a stand. Introduce the coming paradigm shift in web commerce, provoke controversy. It sells. Just ask Ann Coulter.
32. Ensure the blog is optimized for Technoratti.
Claim your blog, set an avatar and pings, use tags where appropriate and be sure to ping various blog tracking sites.
31. Don't place ads on your blog, yet.
If you feel you must (you're seeing nice PPC revenues), determine that your site's HTML is optimized to position those ads at the bottom of each blog page.
30. If your blog isn't pulling,
have the code reproduced so it's as semantic, accessible and code-to-content optimized as possible. Also, hire a code expert to position content above ads or any other content in the site markup.
29. Ignore Alexa.
A lot of new site owners rely on Alexa for site metrics but remember, Alexa is a popularity metric since only Alexa toolbar users contribute data – and that's a less-than-universal test population.
28. Build credibility.
Publishing authorities on your site's topicality usually does the trick. Once blog credibility is established, identify trends, solve new problems and gradually expand the topic range of your blog.
27. Buy or build a screamin' hot blog design and submit it to design galleries.
Hire a site/blog designer, or bring your vision to fruition. This enables your blog to appear five or six demographic iterations from your home site, expanding the site's reach outside the immediate site community. This creates new marketing channels fast.
26. Develop some friendly contacts on social media sites
and participate in the community. Ask contacts to promote your blog content. Also ask for contributors. People love to express their opinions.
About The Author
Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that specializes in search engine friendly design, Internet marketing and conversion optimization. Contact them today for a quotation and more information on how to make the most of your online presence.
To your success,
Steve(Web site CEO)
www.homeeasybusiness.com
Part 2 scroll down
Get Your Blog Google-Ranked In 30 Days or Less, Part 2
By Frederick Townes (c) 2008
Here are even more useful suggestions to put your blog on steroids without any blog-roid rage. Please read on.
25. Focus on ranking for three key words or phrases to start.
The keywords you select should appear in your HTML title tags and within the site's content when appropriate. However, watch keyword density levels. Anything above 5% starts to sound like gibberish. 2% to 3% keyword density provides more creative latitude for the content developer, and still lets bots know what the site is about.
24. Only purchase ad links on relevant niche sites.
This, by default, limits competitive links and delivers more qualified (knowledgeable and ready-to-purchase) visitors to your site.
23. Participate in your link community.
Forum and blog links are ephemeral, lasting a day or two as web fodder, so there's always the need for more green. Interact by posting to not only drive traffic with the link, but to also pick up another link from a credible site. All good.
22. Publish new content on weekdays.
Even search engines need a break. Actually, more people are online Monday through Friday so your latest blog post is still the latest when posted on Monday rather than Sunday. A little thing, for sure, but little things mean a lot online.
21. Write content for various experience levels.
For many spaces DIYs are the largest sector. Some readers are just starting out. Others have been at it for years and probably know more than you do, so post blogs to appeal to a broad range of skill sets – from green rookie to wizened old vet.
20. Cite the sources of your content.
This adds credibility to your posts. It also provides a trail for a reader interested in learning more about the topic at hand.
19. Focus on contextual relevancy before quantity of links.
Connectivity within a market or topic segment has more value than SEO anchor text, at least in the short term.
18. Poll your readers.
Everybody's got an opinion. Provide a platform to let posters and readers vote on a topic related to your site. It doesn't do any good if you run a retail outlet and poll visitors on who they'd like to see in the White House. Stay on topic.
17. Create surveys.
Surveys are more in depth than a poll. One survey you might want to try is one in which buyers rate the services and products you sell. Great marketing information. Consider placing a satisfaction survey somewhere on your site.
16. Write about popular brands or celebrities where possible.
It doesn't matter if you're blogging short sales in the market or clothing for the over-sized human, celebrity and name brands get picked up by spiders.
15. Find free stuff to give away.
Free still works on the web. There's lots of open source software (OSS), mortgage calculators, real-time stock feeds and other digital goodies that visitors can download free. Free is nice.
14. Answer questions on Google groups and Yahoo Answers.
People write in with all sorts of questions, some sure to fall within your area of expertise. By signing on as an authority in a field (your arena) you build credibility. Plus, it's fun helping others from the comfort of your own work station.
13. Add imagery and video content to your posts.
A picture is worth a thousand web words. Charts and graphs simplify complex information and don't take up a lot of room. If you aren't an artist, create a relationship with a freelancer. Don't use clip art.
12. Use QA sessions in your blog.
You're the expert. Also, invite guest bloggers to handle questions beyond your skill set. Helpful, simple advice keeps visitors coming back and makes you a guru.
11. Syndicate content outside of your blog.
Every site owner needs content. Fortunately, there's plenty of it free for the taking. Sites like www.helium.com, www.ezine.com and www.goarticles.com are content supermarkets. Post your piece and pick up non-reciprocal, in-bound links for your effort. Content syndication increases link popularity.
10. Direct (future) page rank efforts to well-optimized content on your home site. Don't direct visitors and bots to the garbage bin of out-dated content stored in the site's archives. Point them to the new news.
9. Update or create a Wikipedia page and link to your site.
Another means of establishing yourself as an authority. Just make sure the Wiki piece is accurate, well written and typo-free.
8. Submit industry or topical news to general news sites.
Not just industry related sites. If a small oil and gas company brings in a gusher, it's of broader interest than to just industry insiders. Also adds credibility and another link.
7. Deep links or links to sub-pages are vital.
There's a tendency to link from a remote site to your home page. Not necessarily the best strategy. Consider linking to pages deeper in the site – pages related directly to your blog post. This way, visitors are in your site and less likely to bounce.
6. Respond to comments in your blog.
This accomplishes three important objectives: (1) it shows that there's a human behind the blog; (2) it gives you a chance to show your expertise; and (3) you can lead the thread in a new direction or keep the discussion going. Oh, it's also the polite thing to do, as well.
5. Cross link your posts.
Link amongst your related blog posts using the keywords you're optimizing your blog for as the anchor text.
4. Get linked alongside related blogs on other sites.
You can contact the blog administrator to swap links, you can become a regular guest blogger if your writing is good enough or your knowledge extensive. Niche sites are great for building blog links networks.
3. Bait your blog.
Post unconventional and controversial articles to create lengthy threads that, in turn, create site stickiness.
2. Be consistent into month two.
Keep the tone, style and topicality of your blog consistent for the first two months until spiders get it. Then, you can branch out to peripheral topics to expand reader interest.
1. Network offline.
Helpful networking tools include www.linkedin.com, www.meetup.com and www.mybloglog.com. These sites provide real world contacts to simplify and streamline the process of networking. They're also useful in building beneficial online relationships - not to be overlooked. Also reach out using conferences that are available in your area and abroad.
The keys to building a successful, well-tended blog run the gamut from good content to good contacts, and from credibility to controversy. There are lots of ways to expand your blog community and develop quality rankings at the same time.
Once you've got all of this down your next steps are to begin monetizing your site.
So, blog.
About The Author
Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that specializes in search engine friendly design, Internet marketing and conversion optimization. Contact them today for a free quotatíon and more information on how to make the most of your online presence.
To Your Success,
Steve(Web site CEO),
www.homeeasybusiness.com
Here are even more useful suggestions to put your blog on steroids without any blog-roid rage. Please read on.
25. Focus on ranking for three key words or phrases to start.
The keywords you select should appear in your HTML title tags and within the site's content when appropriate. However, watch keyword density levels. Anything above 5% starts to sound like gibberish. 2% to 3% keyword density provides more creative latitude for the content developer, and still lets bots know what the site is about.
24. Only purchase ad links on relevant niche sites.
This, by default, limits competitive links and delivers more qualified (knowledgeable and ready-to-purchase) visitors to your site.
23. Participate in your link community.
Forum and blog links are ephemeral, lasting a day or two as web fodder, so there's always the need for more green. Interact by posting to not only drive traffic with the link, but to also pick up another link from a credible site. All good.
22. Publish new content on weekdays.
Even search engines need a break. Actually, more people are online Monday through Friday so your latest blog post is still the latest when posted on Monday rather than Sunday. A little thing, for sure, but little things mean a lot online.
21. Write content for various experience levels.
For many spaces DIYs are the largest sector. Some readers are just starting out. Others have been at it for years and probably know more than you do, so post blogs to appeal to a broad range of skill sets – from green rookie to wizened old vet.
20. Cite the sources of your content.
This adds credibility to your posts. It also provides a trail for a reader interested in learning more about the topic at hand.
19. Focus on contextual relevancy before quantity of links.
Connectivity within a market or topic segment has more value than SEO anchor text, at least in the short term.
18. Poll your readers.
Everybody's got an opinion. Provide a platform to let posters and readers vote on a topic related to your site. It doesn't do any good if you run a retail outlet and poll visitors on who they'd like to see in the White House. Stay on topic.
17. Create surveys.
Surveys are more in depth than a poll. One survey you might want to try is one in which buyers rate the services and products you sell. Great marketing information. Consider placing a satisfaction survey somewhere on your site.
16. Write about popular brands or celebrities where possible.
It doesn't matter if you're blogging short sales in the market or clothing for the over-sized human, celebrity and name brands get picked up by spiders.
15. Find free stuff to give away.
Free still works on the web. There's lots of open source software (OSS), mortgage calculators, real-time stock feeds and other digital goodies that visitors can download free. Free is nice.
14. Answer questions on Google groups and Yahoo Answers.
People write in with all sorts of questions, some sure to fall within your area of expertise. By signing on as an authority in a field (your arena) you build credibility. Plus, it's fun helping others from the comfort of your own work station.
13. Add imagery and video content to your posts.
A picture is worth a thousand web words. Charts and graphs simplify complex information and don't take up a lot of room. If you aren't an artist, create a relationship with a freelancer. Don't use clip art.
12. Use QA sessions in your blog.
You're the expert. Also, invite guest bloggers to handle questions beyond your skill set. Helpful, simple advice keeps visitors coming back and makes you a guru.
11. Syndicate content outside of your blog.
Every site owner needs content. Fortunately, there's plenty of it free for the taking. Sites like www.helium.com, www.ezine.com and www.goarticles.com are content supermarkets. Post your piece and pick up non-reciprocal, in-bound links for your effort. Content syndication increases link popularity.
10. Direct (future) page rank efforts to well-optimized content on your home site. Don't direct visitors and bots to the garbage bin of out-dated content stored in the site's archives. Point them to the new news.
9. Update or create a Wikipedia page and link to your site.
Another means of establishing yourself as an authority. Just make sure the Wiki piece is accurate, well written and typo-free.
8. Submit industry or topical news to general news sites.
Not just industry related sites. If a small oil and gas company brings in a gusher, it's of broader interest than to just industry insiders. Also adds credibility and another link.
7. Deep links or links to sub-pages are vital.
There's a tendency to link from a remote site to your home page. Not necessarily the best strategy. Consider linking to pages deeper in the site – pages related directly to your blog post. This way, visitors are in your site and less likely to bounce.
6. Respond to comments in your blog.
This accomplishes three important objectives: (1) it shows that there's a human behind the blog; (2) it gives you a chance to show your expertise; and (3) you can lead the thread in a new direction or keep the discussion going. Oh, it's also the polite thing to do, as well.
5. Cross link your posts.
Link amongst your related blog posts using the keywords you're optimizing your blog for as the anchor text.
4. Get linked alongside related blogs on other sites.
You can contact the blog administrator to swap links, you can become a regular guest blogger if your writing is good enough or your knowledge extensive. Niche sites are great for building blog links networks.
3. Bait your blog.
Post unconventional and controversial articles to create lengthy threads that, in turn, create site stickiness.
2. Be consistent into month two.
Keep the tone, style and topicality of your blog consistent for the first two months until spiders get it. Then, you can branch out to peripheral topics to expand reader interest.
1. Network offline.
Helpful networking tools include www.linkedin.com, www.meetup.com and www.mybloglog.com. These sites provide real world contacts to simplify and streamline the process of networking. They're also useful in building beneficial online relationships - not to be overlooked. Also reach out using conferences that are available in your area and abroad.
The keys to building a successful, well-tended blog run the gamut from good content to good contacts, and from credibility to controversy. There are lots of ways to expand your blog community and develop quality rankings at the same time.
Once you've got all of this down your next steps are to begin monetizing your site.
So, blog.
About The Author
Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a Boston web design company that specializes in search engine friendly design, Internet marketing and conversion optimization. Contact them today for a free quotatíon and more information on how to make the most of your online presence.
To Your Success,
Steve(Web site CEO),
www.homeeasybusiness.com
How to get more backlinks and content to your Blog.
Here is an article by Kenneth Koh from Leads Leap on how to get
more backlinks and content using Pingback/Trackback:
How To Use Pingback/Trackback To Get More Links And Contents For Your Blog
This post is about how to use pingback/trackback to get more links and contents for your blog.
If you have a blog, you probably have 2 important things to ‘worry’ about.
1) Finding/writing quality content to post to your blog
2) Getting quality links to your blog
Here’s a proposal on how you can have both at the same time!
Read more
To your success,
Steve(Web site CEO),
http://www.homeeasybusiness.com
more backlinks and content using Pingback/Trackback:
How To Use Pingback/Trackback To Get More Links And Contents For Your Blog
This post is about how to use pingback/trackback to get more links and contents for your blog.
If you have a blog, you probably have 2 important things to ‘worry’ about.
1) Finding/writing quality content to post to your blog
2) Getting quality links to your blog
Here’s a proposal on how you can have both at the same time!
Read more
To your success,
Steve(Web site CEO),
http://www.homeeasybusiness.com
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